Summit Intelligence gives hotels and management companies market relative visibility into how efficiently marketing investment is allocated across channels, compared to similar properties across the hospitality industry.
Signal: Paid search allocation is 11 pts above cohort median. Diminishing returns detected. Reallocation to direct and display is likely to lift MEI by 5 to 8 points.
Most hotels already have GA4, agency reports, PMS dashboards, and platform native data. But very few can answer the questions that actually drive budget decisions.
Summit Intelligence solves the context problem.
Summit Intelligence is built around three connected modules, each designed to answer a different strategic question about how your marketing investment performs in market context.
See how your marketing performance, channel investment, and efficiency metrics stack up against hospitality specific peer cohorts, filtered by market, property type, room count, and segment.
Learn moreIdentify channel concentration risk, over investment, and hidden opportunities by comparing your budget allocation against peer behavior and performance signals.
Learn moreA proprietary index score that evaluates the efficiency, balance, and resilience of your hotel's full marketing investment strategy, benchmarked against peers.
Learn moreWe explain our scoring philosophy, benchmark logic, peer normalization, and key contributing factors. No black box scoring. No unexplained outputs. You'll always understand why a score looks the way it does.
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